B2B Marketing, Maximised: How To Get More Bang For Your Buck In 2024 | Zsuzsanna Blau
Update: 2023-12-12
Description
Marketing budgets are shrinking – so trying to do more with less is on the to-do list for all marketing leaders. In this episode, Zsuzsanna Blau (Global Head of Digital Demand and Campaigns at Nokia) shares her thoughts on:
- Navigating the challenges of B2B inflation
- Strategies for optimising marketing budgets
- Customer retention vs customer acquisition
- The impact of generative AI tools on the marketing landscape
“There are more channels, more content, more touch points, more stakeholders – and the same or less resources to do all this. B2B inflation is real. It takes more to win.” - Zsuzsanna Blau
This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com.
Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com
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